BORN OUT OF LOVE Two People. Two Cultures. A Perfect Match - And The Fire Was Lit BORN IN FIRE The Blue Agave, Harvested In The Fields Of Mexico. Burned For 48 Hours Until The Fire Unfolds.

BORN OUT OF LOVE Two People. Two Cultures. A Perfect Match - And The Fire Was Lit BORN IN FIRE The Blue Agave, Harvested In The Fields Of Mexico. Burned For 48 Hours Until The Fire Unfolds.
Our award-winning Padre Azul tequila is more than just a drink—it’s a love story. Imagine a Mexican woman and an Austrian man, their exceptional love giving birth to this smooth, 100% blue agave super-premium tequila. With flavors like vanilla and caramel, it’s a tale of love in every sip. Who knew a love story could taste this good?
It started with a classic love story:
HP Eder from the Austrian Alps meets Adriana Alvarez Maxemin from Jalisco, Mexico, at a German university.
Their student romance turns into something deeper, leading to a life together.
Through culture shocks and long flights, their journey is filled with friendship and inspiration—a tale of love
bridging two worlds.
When Eder met Adriana’s family in Mexico, her father introduced him to tequila, changing Eder’s view from headaches to revelation. It wasn’t just a drink; it was a moment of connection and discovery.